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Squid Ink to Sell Primarily Through Distribution

Fundamental change in its business strategy to enhance growth and heighten brand awareness

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Historically known as a high quality ink and ink jet printer manufacturing company, Squid Ink has made a fundamental change in its business strategy to enhance growth and heighten brand awareness.

Effective May 1, 2009, Squid Ink will use distributors as its primary sales channel. Squid Ink Manufacturing, Inc. will continue to service its long established customer base directly, but moving forward will work with current and new distributors to sell its high quality ink jet products under the Squid Ink brand name. The use of distribution will localize service and support of Squid Ink products and allow the company to focus on developing new products to meet the changing needs of the customers.

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